Investing in a sign for your business is one of the best things you can do. It is a low-cost yet effective way to advertise. You establish credibility and can market your services all year round. However, it is important to remember to maintain your sign; if you live in a climate where the winter months are cold and subject to snow, you will need to implement proper maintenance measures. It may take a little extra time to do so, but the rewards will be worth it. The last thing you want to worry about is paying for a brand new sign after every winter.
How to take care of your outdoor sign in the winter
- Buy a quality product; choose a material that is properly rated
- Perform routine inspections; contact a repair company if you notice signs of damage
- Clear away snow and ice buildup if possible
- How often do you plan to replace the sign?
If you want a sign that is going to last a long time, you will need to spend a little more money in the beginning. Investing in quality material that is suited for the environmental conditions where you live is highly recommended. There are many types of vinyl available to choose from, and they all vary in their lifespan. If you live in a harsh climate that is subject to colder, longer and more extreme winters, you will be better off choosing a Calendared vinyl over Metalized Polyester or Fluorescent.
Once your sign is installed, do not simply forget about it. It is important to perform routine inspections to make sure everything is functioning properly. Twice a month is recommended for areas where winters are harsher. Keep an eye out for cracks or warped surfaces, as these act as warning signs. If visible damage is present, make sure to contact a sign repair company as soon as possible. Waiting to fix the problem will only make matters worse; if you wait too long, you may have to replace the sign altogether (depending on the damage).
Another helpful tip is to clear way any snow or ice buildup that may be present on the sign. Accumulation of these substances (along with dirt), will quickly deteriorate the graphics and the material. Even if the sign is not structurally affected, the fonts and images may be distorted. The latter can have a harmful effect on the success of your advertisement.
Ultimately, the question you will need to ask yourself is how long you intend to keep the sign. If you plan to replace it every couple of years, you may be ok to invest in vinyl that is more attractive to viewers. However, if you do not intend to replace the sign for a very long time, you will need to weigh the factors of the weather.